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Project ETHOS Heats Up L.A. Fashion Week

Live music, art installations and runway shows from up and coming designers, two of which were Project Runway alumni, Jesus Estrada and Gordana Gehlhausen, helped make Project ETHOS an L.A. Fashion Week hot-spot Friday night. Long lines extended around the block on the west side of the Henry Fonda Theater while the opposite end of the venue was comprised of musicians, actors and models on the red carpet.
Here are some photos from the night:




Slideshow photos courtesy of Markus Biegel/Disarray Magazine

Once inside, Bruno Mars kicked off the event with melodic R&B songs coupled with flawless guitar solos and humorous 90s dance moves. Memorable songs performed were, “Billionaire,” a catchy track about longing to be filthy rich and the group’s current radio hit, "Nothing On You." There was a cover song music medley which included Sting’s "Roxanne," along with a major highlight of the night, which was an impressive rendition of Michael Jackson’s "Dirty Diana."

After the music performance, the band cleared the stage for the first line of clothing from Love Child, consisting of flowy ensembles for women, headbands and jumpsuits reminiscent of the 70’s.

Love Child photos courtesy of Chris Nguyen and A.Carrascoso/The Fashion Patrol

Next up was Emel, a line comprised of a variety of body hugging dresses. There were some long dresses, some short, a couple of tube top dresses with intricate detail and some bright patterns.

Seth Wellington was the next line showcasing everyday casual men’s wear. Many of the looks were layered with hoodies, blazers, vests, sweaters and shorts.

 Photo courtesy of Markus Biegel/Disarray Magazine
Photobucket

Back to women’s apparel, the Fulani line was made up of dresses that gave the runway a pop of color with vibrant shades of blue, red and orange with some more toned down colors of black, white and a few neutral shades.

Next on the runway was Marialia’s Wonderland collection, which immediately brought one word to mind: Togas. This line was made up of a number of toga dresses, two T-shirts and a bathing suit. Despite the slight wardrobe malfunction where the top of a dress came down revealing one breast, the model walked it off and didn’t seem fazed at all and the dress still looked cute.

Devious Damzels hit the runway offering hints of 80’s punk outfits fit for rock stars wanting to sport L.A. pride on their clothing. While some of the looks seemed to be easily replicated by the average consumer, the line was refreshing and edgy.

Arka was next and this line was edgy and suggestive of what you would see in local skate shops around Los Angeles or in Melrose shops. Bold graphic T-shirts with contrasting colors made its way across the runway.

ARKA Clothing photos courtesy of Chris Nguyen and A.Carrascoso/The Fashion Patrol
 

As soon as the Haus of Estrada collection started, audience screamed and cheered for the Project Runway alumni. Gothic rocker ensembles for both men and women, glided across the runway to the soundtrack of Marilyn Manson. This line can simply be described as: dark, edgy and fit for anyone trying to make a statement. If you’re wearing Haus of Estrada, you’re definitely not going to be just another face in the crowd.



Haus of Estrada photos courtesy of Chris Nguyen and A.Carrascoso/The Fashion Patrol











Lastly, Gordana Gehlhausen’s Goga was the finale and after much anticipation, the models graced the runway wearing dresses and sweaters with stripes. As soon as the Goga line finished, audience members stood up and cheered.
Goga photos courtesy of Chris Nguyen and A.Carrascoso/The Fashion Patrol






Check out our interview with designer Jesus Estrada:



Interview with Project Runway Season 7 Alumn Jesus Estrada


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Comments

  1. I bought one of Arka designs from a uk site called Urban Cove and i love it!! Deff recommend this brand!!

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