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Haute Trends for Summer

Does the idea of summer put you into a frenzy because it conjures up images of frizzy hair and pasty white legs? Does it seem your closet has swallowed everything you own except baggy sweaters? Don’t let the stress of summer keep you trapped indoors this season. Follow our fashion and beauty tricks and trends for 2010.

Prints and Fabrics- The runway this spring was a kaleidoscope of colors and textures. Each designer had their own individual style, but a few that are popping up everywhere are denim and tribal influences. 

Denim- Yes, that jean jacket you wore to the New Kids On The Block concert is back and fresher than ever. But just in case it doesn’t fit anymore check out celeb loving designer denim brands like Black Orchid, Tag Jeans, and Nobody Denim

Tribal- We have hunted down a few we think you will love. Check out Bamboo purses by Raw Bags that use natural and raw textiles for a distinctive style. Another ‘hot ticket’ item is a collaboration between Oliver Peoples and Angelino jewelry designer, Jenny Dayco, which brings you hand beaded Native American inspired Mosley Tribe Sunglasses (available at select Oliver Peoples locations). 

Shapes- We hope you have been on the treadmill this spring because legs, via micro boy shorts and eyebrow raising skirt slits, are what’s hot this summer. Trina Turk should have the patent on shorts with her Ricardo version. And if you want to look and feel cool this summer, you must get Mineral Wash Runner Shorts from American Apparel. If you are brave enough to sport this look, don’t forget your new best friend this summer will be Lavera Organic Glow & Go Self Tanning Spray (available at Whole Foods Market). Don’t leave home without it! 

Makeup- For the nine to five routine, neutral will be key in 2010 with minimal foundation and concealer, a light layer of matching blush and eye shadow, and finished off with a bare or very light lip gloss. Must haves include Cotton Candy blush by Makeup For Ever Professional and Femme Naturale Eye Palette by Tarte (both available at Sephora). 

When you want to glam it up in the evening, go Navy – eye shadow that is. To achieve this look, we suggest Trish McEvoy Eye Shadow in Gunmetal to give your eyes a smoky look for that come hither stare. For your lips, ‘paint the town red’ with Sisley 'Phyto' Lip Shine in Cherry (both available at Nordstrom).

Hair- A-listers such as Amanda Seyfried and Rebecca Romijn are rocking the side braid. The highlight of these casual braids is you no longer have to fight frizz, in fact, the messier the better. Wear this look to work and have your boss thinking you are smart and chic. Then unravel that braid for a night on the town and your boyfriend won’t be able to keep his hands off your wavy locks. Help Mother Nature and your hair by using Organic Hair Cleanser by Intelligent Nutrients

So follow our advice, stay cool, look hot, and most importantly enjoy summer!

About the Author

Jennifer is a hospitality marketing specialist by day and owner of Ajenda Public Relations by night. Having obtained her degree in fashion, while working in the restaurant field, she is a self proclaimed fashion and food junkie. When she isn’t working or sleeping, she enjoys writing about her infatuations with pop culture, style, and local eateries. She can be contacted at


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