This weeks' artist spotlight is on Keldamuzik, an Oakland native who's representing for female hip-hop artists from the Bay area. Her lyrical styles reminded us a bit of Kid Sister and her femme fatale attitude is sure to give any diva a run for her money. Keldamuzik has collaborated with artists in Barbados and St. Maarten bringing her fast, catchy flows international. She recently released her third album titled, Diva TV, and is currently working on, Diva World. Get to know Keldamuzik and her sound.

Keldamuzik

1. How'd you decide on the name "Keldamuzik?"
Well, music has always been a passion of mine so I used my gov’t name which is Kelda and added music on the end. It was crazy because it was during the time I started working with Golddigga Ent and they were creating my website and were like what should we call your website?? I said umm how about Kelda music? Then, I realized it would be cool to put a little twist on it and say Keldamuzik, ahh I love it!

2. How did you develop your sound?
I developed my sound by working with a variety of producers. After finding my main producer AP of Beat Empire Productions, I soon realized that heavy sounds bring out the best out in my voice since it’s so pure and clean. I like fast tempo tracks, upbeat, club and music sometimes simple beats. I like to switch it up sometimes by doing a few dance pop tracks but still keeping my same sound over them.

3. Are you currently working on any projects?
Yes, as of right now I’m working on Diva World. This album will feature all the artists I collaborate with in the countries that I tour in. For example, when I did a show in Barbados, I worked with one of their biggest artists out there, Kirk Brown. When I toured St. Maarten, I collaborated with Ku-J, who is also established in that area. Diva World, coming soon…..

4. Where can fans catch you guys live? Any tours/shows coming up?
Right now, we are booking shows for the west coast, Bay Area, L.A Vegas, Seattle and of course back to the Caribbean as well as London, Bulgaria, Liberia, and Australia. Everything will be broadcasted on Ustream or posted on Youtube.

5. Are there any artists/bands you admire and wish to work with?
Oh yes, most definitely. I’ve always wanted to work with Eminem, Rick Ross, T.I, Busta Rhymes, Neptunes, Timbaland, Just Blaze, Kanye West. So many artists out there, I can continue...

6. What inspires your sound?
Good question. My dreams inspire my sound. I mean, I will have a crazy dream or whatever and some beat or hook just pops in my head. When I wake up I keep the melody in my head and start writing to that concept. I guess it's like when you aren’t paying attention or thinking of something, that’s when the best ideas pop up in your head.

7. What are your musical goals and what lessons have you learned so far?
Musical goals...I want to really get into licensing my music in film/tv, I also want people to look up to me and say, "I did this because Keldamuzik inspired me." I want ears to listen to my music and say this chick is DOPE. I’ve learned in the past that you have to keep your composure, don’t go out of character or else people will see right through you and will be brain washed by your actions.

8. What's the best piece of advice someone ever gave you?
Best advice someone ever gave me was to stay out of the studio. Of course making music is being an artist but when you are independent and have other aspects to focus on, music isn’t a major factor anymore. Anyone can make music, record, sing or rap, but you must make sure all of your promotion and marketing is lined up correctly so that you have an outlet for your music.

9. What do you do when you're not making music? 
When I’m not making music, I’m always at the gym, always with friends and family. As you get older you realize how much you need those people in your life to keep you down to earth and of course happy.

10. We're asking every singer/band we talk to: 
What's your favorite restaurant? (Location, your favorite dish, etc?)
Ahh I like this question, my fav restaurant is Buttercup, which is located here in Oakland. It’s a mom and pop restaurant that serves breakfast all day which I LOVE. I can eat breakfast for the rest of my life, my fav dish from there is the Santa Fe skillet, it has bacon, sausage, onions, bell peppers, green peppers and eggs of course. Ok I’m getting hungry now!

11. Anything else you'd like to add?
Yes, artists whether you’re a band or solo act, make sure that you make fans a priority. You can’t do anything without people who support your music and listen to it. Even though you may not be where you want to be, you’ve still touched peoples’ lives with your music and that is the biggest accomplishment ever!

For more information about Keldamuzik, visit:
www.Keldamuzik.net
www.twitter.com/Keldamuzik
www.facebook.com/Keldamuzik
www.Youtube.com/TheRealDivaTV

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

Perhaps the iconic fashion figure of Carrie Bradshaw from “Sex and The City” captured it best when she said, “I like my money right where I can see it, in my closet.” If this idiom rings even remotely true for you, then the Sassy City Chick’s Fashion Bash on February 24th in the historic Gaslamp District of downtown San Diego would have fulfilled this wish without breaking your wallet. The Los Angeles based PR firm Haute Life is the production hand behind this substantial shopping exhibition, which is held in over eight major cities including New York, Chicago and Miami.

This bash was like having the pages of your favorite magazine come to life right before your eyes, but better! Imagine celebrity endorsed products at discounted prices, clothing ranging from $5 to $10, plus a bevy of free items from gift bags, cocktails, manicures, massages to makeup and hair.

Complimentary makeovers

Elements of a phenomenal shopping experience made attendees feel like they hit a sensory jackpot. The thumping beats of the DJ kept everyone’s adrenaline flowing as they perused Solas Handbags, which have internal lights based on one’s Chakras and have been worn by A-listers Britney Spears and Cameron Diaz. Also on hand were True Religion Jeans offered at over 50% discount, which made you feel like you were just let in on the world’s best kept secret sale.


The most memorable aspect of the night was not only the convergence of affordable items seamlessly paired with the luxurious, but also the uniqueness of the featured vendors. California Fruit Wine, which just launched in November of last year, happens to be made from all fruits other than grapes and includes classic flavors such as cherry, plum, strawberry and peach.


Additionally, The Basement Boutique, which has been located in San Diego for over 26 years, featured local designers, classic designer re-sales and vintage pieces which seemed to offer something for everyone’s tastes.

The body applicator, It Works, which helps to detox the body and remove cellulite, was also in attendance and was recently featured in Emmy & Oscar Awards celebrity gift bags.

Sue Devitt Beauty, whose celebrity clientele includes Jennifer Lopez and Eva Longoria, offered their products as a highlighted vendor as well as provided complimentary make-overs.

Sue Devitt Beauty

Overall, the night hit a memorable mark in terms of capturing a shopper’s dream mixing affordability with luxury, leaving behind a unique retail footprint. The essence of the environment itself was one filled with high octane excitement paired with a sense of pampering. As if this affair wasn’t enough, there was a free limo bus, which escorted guests to The Andaz Hotel, one of San Diego’s premier locations for entertainment and nightlife. And while we all may not be able to afford the highest priced items in the world, like per se a Carrie Bradshaw, Sassy City Chicks still caters to this wish and with an apparent ease, they deliver. Swag hit the city of San Diego in style, albeit leaving many attendees exclaiming, “I like my money right where I can see it, in my wallet.”

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About the Author


Kania Hayes is a graduate of Pitzer College and enjoys writing so much that she actually wrote a screenplay in one night. She currently works for FlawLes Media and Events and in her spare time delights in meditation, Trance music and shopping.

We recently caught up with journalist Anne Riley-Katz of StyleSectionLA.com, one of the bloggers who attended the WWDMAGIC/Teen Vogue tradeshow in Las Vegas, NV with StyleSectionLA.com creator Erin Weinger. Check out our interview with Katz as she discussed the MAGIC tradeshow, fashion tips and her goals.

1. How does it feel to be part of the WWDMAGIC/Teen Vogue media lounge?
It's a lot of fun - being in this company is fantastic.

Anne Riley-Katz

2. How has your WWDMAGIC experience been so far? What role did bloggers play in the event?
WWDMAGIC has been a wealth of information, from a visual standpoint and I think bloggers help bring MAGIC to a wider, and younger audience, generating a familiarity that blog readers previously may not have had with the show.

3. What inspires you and what makes your blog unique?
StyleSection is LA-centric and has a distinct local voice; I think that's what helps distinguish the site from the myriad generic fashion blogs out there.

4. Do you have any advice for bloggers just starting out?
Have a distinct point of view. You have to bring something different to the table that will attract readers - there's no point in being just another aggregator of general fashion information or opinion. There's too much out there as it is.

5. What's your ultimate fashion goal and what have you learned while trying to accomplish your goal?
My ultimate goal has less to do directly with fashion and more to do with journalism; I've learned that your integrity is everything, you have to be willing to do the hard, unpopular things when you know it's right. You can't pander to everyone.


6. Is there anyone you wish to work with?
Tina Brown.

7. What's your favorite look that is simple to create, budget-friendly and always fashionable? (For women and how about for men?)
For men, I'm a traditionalist - i like khakis and an Oxford with loafers. Simple, clean, and straightforward.

For women, my favorite looks usually involve heels; for the past couple of seasons I've been digging the equestrian/English country vibe, so suede-trimmed leggings or very slim-fit pants with a long white linen shirt (sleeves rolled up) and wide leather belt. Have fun with the accessories.

8. Who has influenced you the most in your life?
Though it sounds cliche - definitely my parents, who are both overachievers but allowed me the freedom to pursue my passion, even in difficult times.

9. Are you working on any projects at the moment?
A two-volume book project for publishing house Assouline (to be named later)

10. Where can we find the blog you're associated with?
StyleSectionLA.com

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

FLUXX is considered to be San Diego’s premiere venue that caters to an upscale and sophisticated audience, from its draw of celebrities such as Snoop Dogg, Mike The Situation, Pamela Anderson and Brody Jenner just to name a few. The Jet-Set decor itself complete with a model airplane, flight attendant dressed bartenders and a 360° layout of VIP tables definitely caters to a unique sense of the “Fabulous Life”. The opening acts for the electrifying night of February 17th include Dj Jason Ross and Cowboy Mike whom both happen to be San Diego locals opened and carried their own in terms of keeping the crowd in motion, inclusive of the predictable fist pumps. And perhaps to many people’s surprise, the world’s 5th rank trance Dj’s Above & Beyond hit the tables at precisely 11:30 p.m. leaving plenty of time for the night to continue in its full-bodied tone.




Trade in the elaborate getups, miscellaneous hallucinogens and glow sticks for black blazers, free-flowing bottles of Dom and high-priced camera phones and you can picture the scene for Electronic Dance Music or EDM for short at FLUXX. Combine panache with the thriving vibrations, of say, the music you just so happen to love and you have a recipe for a great time. The energy started out high with a constant flow of lively individuals pouring into the space as if they were on a pilgrimage to some musical holy land. The first few entrants rushed the dance-floor immediately upon arrival and the overall vibe of the club seemed to build and eventually climax with the set of Above & Beyond. The crowd was predominately male, with various mixes of well-dressed entourages, including the aforementioned blazers along with the occasional pair of Chuck Taylors.

The ambiance, while flashy in some regards and more laid back in others (chucks), there seemed to be a simplicity to the overall vibe which reflected a basic appreciation for the music and the Dj’s. The music appeared to bring life and optimism to an already glamorous environment; contributing to an experience of extreme sensory indulgence. The deep bass, which mimicked a racing heartbeat, seemed to draw you in emotionally, while the light production stimulated ones almost primitive affinity to bright colors and drama, think: “The Northern Lights” above Alaska or Norway. Not for the faint at heart, but definitely for those who love to have an amazing time regardless of ones attire or fondness of expensive champagne.




In terms of what this occasion seemed to draw out of the crowd, there was a sense of love, passion and community that collectively brought a variety of people together. One attendee’s shirt seemed to articulate the essence of the night using the simple phrase: “One life, One moment, One movement.” With this quote’s spiritual and uplifting leanings, along with the fact that in large and small ways we, as well as music are constantly evolving, it’s a wonder what we will change into next. Given the progression of the Electronic Music scene from one of more casualness to a new height of sophistication, it serves to make one wonder if EDM will eventually stand for: “Electronica Demands Manolos”. Fit for any fashionista and electronica fan at heart, it doesn’t hurt to hope: all in all this is one life, one moment, one movement, why not dream big?

If you enjoyed this review, check out our interview with Cowboy Mike:


http://www.disarraymagazine.com/2011/02/dj-spotlight-interview-with-cowboy-mike.html

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About the Author


Kania Hayes is a graduate of Pitzer College and enjoys writing so much that she actually wrote a screenplay in one night. She currently works for FlawLes Media and Events and in her spare time delights in meditation, Trance music and shopping.

Combine 40 bloggers, one tradeshow in Sin City and you have a style gathering filled with the fashion industry's tastemakers. Teen Vogue partnered with WWDMAGIC to bring  fashion bloggers from across the country to Las Vegas for the world’s preeminent fashion tradeshow, MAGIC. For the first time, this international B2B fashion tradeshow lifted the veil and used social media applications, such as Tumblr, Whrrl, Facebook and Twitter, and employed the help of 40 fashion bloggers. These bloggers helped provide trend reports, real-time video segments, participated in buyer chats and style-offs and much more. Among the bloggers in attendance at MAGIC was Nacole Gray of RichSkinnyPretty.com. We caught up with Gray and asked her about her experience at the tradeshow, her blog and her fashion goals.

Nacole Gray

1. How does it feel to be part of the WWDMAGIC/Teen Vogue media lounge?
It feels surreal. To sit right next to bloggers that I have admired such as Jane Aldridge and to have been able to work with up and coming style bloggers like Bebe Zeva has been by far one of my favorite professional experiences thus far. I definitely feel like I am in my element to say the least. From modeling in a TeenVogue.com blogger fall style segment to attending a blogger dinner with the CMO of Rebecca Minkoff, I feel utterly grateful for the overall experience.

2. How has your WWDMAGIC experience been so far? What role did bloggers play in the event?
We have had the opportunity to share our personal favorite trends emerging at WWDMAGIC as well participate in blogger panels and style segments. Highlights? Checking out the style of other bloggers firsthand!

3. What inspires you and what makes your blog unique?
I am inspired by the everyday girl and what's in her closet. My blog features four different girls each with her own unique take on style. Their shopping preferences range from thrift-stores to department stores. Plus, I interview fashion industry professionals to find out what makes their hearts go pitter-patter when it comes to personal style. While other blogs might ask what inspired their latest fashion line or to reflect on a recent ad campaign, I am asking what their favorite brands are or what is their most coveted possession in their wardrobe.

RichSkinnyPretty.com

4. Do you have any advice for bloggers just starting out?
My best advice is to create content that is truly of interest to you and is authentic. At the end of the day, I want to create content that is true to myself and my ideas. I think my readers see that.

5. What's your ultimate fashion goal and what have you learned while trying to accomplish your goal?
I ultimately would love to cover trends and style for a major online outlet or publication. Think jaunting off to NYC for fashion week or jet setting to Paris for exclusive interviews with couture designers. That would be a dream come true.

I have learned that you really have to want to work in this industry for all of the right reasons, not for the lifestyle that comes with it. If you really love what you do then you are willing to work hard for it even without the instant gratification or reward.

6. Is there anyone you wish to work with?
Zac Posen would be an ultimate accomplishment in my book.

7. What's your favorite look that is simple to create, budget-friendly and always fashionable?
A loose-fitted white tank, quality denim, nude pumps, over-sized sunglasses and a statement necklace. The casual yet sophisticated-classic look never goes out of style. I love a clean silhouette and always pay attention to detail, i.e. accessories. Basically, I like a pulled together look.

For Men? Same concept, think James Dean. A fitted white T and blue denim. No True Religions please! Keep the pockets simple. What can I say? I like basics and simplicity.

8. Who has influenced you the most in your life?
My sister who is a successful entrepreneur. She is extremely hardworking, honest, dedicated and determined. Qualities that are a must to succeed even in the toughest of circumstance and have influenced my work ethic tremendously.

9. Are you working on any projects at the moment?
I currently have partnered with School of Style at Smashbox Studios in Los Angeles to giveaway a styling class to one of my aspiring fashion stylist readers. To enter, readers must share which RSP girl is their favorite. I have been having a ball reading their comments. So far Rachael is in the lead!

10. Where can we find your blog?
RichSkinnyPretty.com
My blog pokes fun at the ideology of rich, skinny and pretty; and how our society along with the media interchangeably creates this unrealistic concept. Just look at magazines, reality shows, commercials, advertisements, etc. We are consumed with the idea of Paris Hilton or Lauren Conrad. The basis of RSP is the opposite of this and instead is all about everyday women, everyday style.

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

Teen Vogue partnered with WWDMAGIC to bring 40 fashion bloggers from across the country to Las Vegas for the world’s preeminent fashion tradeshow, MAGIC. For the first time, this international B2B fashion tradeshow lifted the veil and used social media applications, such as Tumblr, Whrrl, Facebook and Twitter, and employed the help of 40 fashion bloggers. These bloggers helped provide trend reports, real-time video segments, participated in buyer chats and style-offs and much more. Among the bloggers in attendance at MAGIC was Entrepreneur Erin Weinger of Style Section L.A.  We caught up with Weinger and asked her about her experience at the tradeshow, her blog and her fashion goals.

Erin Weinger

1. How does it feel to be part of the WWDMAGIC/Teen Vogue media lounge?
I’m seriously so honored and excited to be included in this illustrious group of bloggers. I’ve met some awesome people in the lounge this week and spoke on a panel about the business of blogging, which was probably my favorite part of the whole experience. I’m constantly in shock and awe that people actually want to hear what I have to say on the subject, and again, feel very, very honored.

2. How has your WWDMAGIC experience been? What role did bloggers play in the event?
My experience at WWDMagic was an incredible one. I was able to see old friends and make many new ones, discover new lines, chat with up-and-coming designers and talk to the business minds that actually make the show happen. I’ve wanted to attend Magic since hearing stories from my colleagues at the L.A. Times in 2008, so I’m extremely grateful to have finally made it over. And I think bloggers played a tremendous role in this show. Even though Magic is a trade and business event, bloggers were able to bring the show directly to consumers, thus providing a glimpse into the potential future buying habits of shoppers all over the world. And that’s a vital service to the thousands of exhibitors and buyers who worked so tirelessly this week.

3. What inspires you and what makes your blog unique?
It sounds cliché but I can find inspiration anywhere. Just walking around my neighborhood and seeing what different people are wearing while eating lunch outside is inspiring. The other night I was inspired at 2 am while watching a Bewitched rerun on TV — Endora’s colorful, over-the-top style was pretty incredible. I’m also extremely inspired by stories about entrepreneurs who sacrifice quite a bit and work harder than anyone could ever imagine to eventually reach their goals. I find that if you just keep your eyes open and observe everything while taking mental notes, inspiration comes fairly easily.

And Style Section L.A. is unique in the regard that we are a multi-authored news-based website, so you won’t find photos of our outfits but rather interviews with both major designers and ones just starting out, runway critiques, nightlife coverage, original photo shoots and breaking retail news. On top of all that we have a pretty strong point of view and like to have fun with our writing, so I think we offer a little something for readers who are as passionate about the Los Angeles style scene as we are.

Style Section L.A.

4. Do you have any advice for bloggers just starting out?
Don’t start a blog just because everyone else is doing it or because you think it will get you a collaboration deal with Urban Outfitters — do it because you actually have something to say. And don’t be afraid to say it exactly the way you want to. Also, be patient. Good things come to those who wait.

5. What's your ultimate fashion goal and what have you learned while trying to accomplish your goal?
My goals are constantly evolving and changing. But when I first moved to L.A. four years ago, I dreamt of one day being a fashion critic in the vein of the greats — Booth Moore, Robin Givhan, Cathy Horyn and Suzy Menkes. Then I went through a period of wanting to be the CEO of a tech-meets-fashion company. Now I think I want to combine the two in a way that simply allows me to be happy and pay my bills, whatever that may be. Who knows what I’ll want next week. As far as what I’ve learned goes, I feel like there isn’t anything I haven’t learned in the last few years. I’ve learned how to be confident, how to conduct a good interview, how to work with publicists and brands, how to be the kind of writer I always wished I could be… It’s endless. I’ve also learned quite a bit about the tech side of things — search engine optimization, how to engage an audience through social media channels, how to use Photoshop. And I’m still learning every day. I hope I never stop.

6. Is there anyone you wish to work with?
I’ve been so fortunate to have the ability to work with editors, journalists and entrepreneurs who I truly consider mentors. I don’t know that I can pick out specific individuals that I hope to work with in the future. But I can say that it has always been a dream to write for the New York Times and Vanity Fair.

7. What's your favorite look that is simple to create, budget-friendly and always fashionable? 
Flowy, oversized silk shirts can be found at pretty much any thrift store for under $5 and are just as easy to pair with cut offs as they are with velvet cocktail slacks and heels. Not to mention any accessories you can think of.

8. Who has influenced you the most in your life?
I’m very influenced by my Grandma Roz, who was a milliner and owned her own hat shops in Miami and Chicago in the 1940s. She had a fearless, quirky style in all aspects of her life and I find myself frequently thinking about her sartorial choices when making my own. I won’t leave the house without wearing something that belonged to her, usually her thin, gold watch, a cocktail ring or a bag.

9. Are you working on any projects at the moment?
In addition to running the day to day operations of Style Section L.A., I’m currently doing the research on my good friend Melissa Magsaysay’s upcoming style book, working with Palm Springs Life Magazine on their upcoming Fashion Week El Paseo event and I’m in the middle of writing a couple freelance articles for the L.A. Times and Entrepreneur magazine.

For more information on Erin Weinger, make sure to visit her blog:
www.StyleSectionLA.com 

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

We caught up with Cowboy Mike before his San Diego show with Above&Beyond. The self-taught DJ discussed his musical goals, current projects and upcoming tour. If you're unfamiliar with Cowboy Mike, check out the video below to see how he gets a party going:

Get to know Cowboy Mike and his style:

1. How long have you been DJing? Do you play any instruments?
I have been DJing publically for about 6 years now. But, I started learning about 7 years ago. I can't really say that I play any instruments, unless you call a mixer with some turntables/production software an instrument…

2. Are there any artists you look up to?
The artists that I've always looked up to are U2, Paul van Dyk, Depeche Mode, Ferry Corsten, Above & Beyond, Sander van Doorn, and BT (among many others). I'm always drawn to artists that stick with a unique sound that they do very well. They may try different projects at times, but their roots are always visible. I grew up listing to bands and got introduced to electronic music later… so, I still have quite a few bands that really influence me.

Recently Paul van Dyk played Victor Dinaire's remix to my track "Break It Off" featuring Donald Glaude on his Vonyc Sessions. He actually played it two weeks in a row, so he must really like the track! It's a pretty great feeling because he's literally my all time favorite DJ/Producer.

An audio clip can be found here:
http://soundcloud.com/cowboy-mike/paul-van-dyk-vonyc-sessions

3. What's your ultimate musical goal and what have you learned while trying to accomplish your goal?
I'd really like to up my music production to hit more of an international level. I've learned so much over the last seven years. I've met some of the biggest names in the industry, and I've been fortunate enough to have them support my tracks. It's been quite a ride!

4. Is there anyone you wish to work with?
I've developed a great working relationship with with Tim Ortiz/Eventvibe in San Diego. With that relationship, I've been fortunate enough to share the stage with the best DJ/Producers in the world, including - Tiesto, Paul van Dyk, Above & Beyond, Ferry Corsten, BT, Sander van Doorn, ATB, and many others.

It was great having my friend Donald Glaude do the vocals on my "Break It Off" track. Victor Dinaire has really hit my original tracks with some fantastic remixes as well.

It's always an honor to work with anyone who has inspired me over the years. I guess we'll see where it goes!




5. Can you describe your first time onstage?
It was actually at a small club called the "Honey Bee Hive" in downtown San Diego in 2005. At the time, I played half vinyl and half CDs… I also played nothing but hi-energy trance. My friend, Victor Dinaire (who I hardly knew then) gave me a closing timeslot. It was an amazing experience that I'll never forget… It's really fun to look back on now, after everything that has happened.

6. What are some of your favorite songs to play onstage?
The most rewarding moments are when my original tracks get a great crowd reaction. I don't try to force them into my sets, but if there's a fit, or a new market to play them in, I'll generally drop one or two of them.

Cowboy Mike

7. What is the toughest experience you've ever had to overcome?
Honestly, I think the hardest thing that I've had to overcome was to teach myself how to DJ. I didn't have anyone showing me what to do, or how to do it. I had to figure out the timing, beatmatching, and EQing all on my own. I used to record my mixing through a small tape deck to go back and try to figure out what I just did. I wish I kept some of the tapes… I'm sure they were awful!

There were quite a few moments where I wanted to hang it up because I thought I'd never get it. But, I just kept telling myself that if the DJ's that inspired me could do it, then I could do it too...

8. Are you working on any projects at the moment?
I just finished a new mixed CD entitled "Digital Influence." I'll have quite a few copies with me at my upcoming shows, so be sure to come up and grab a copy!

I'm also working on getting my latest original track signed, and I have some remix projects in the works as well. I'll be sure to keep everyone posted on Facebook/social networking pages!

Here are some links to some current remix projects that were just completed:

Miike Snow - In Search Of (Cowboy Mike Remix)
http://www.youtube.com/watch?v=8JhTH3b0910

U2 - The Fly (Cowboy Mike & J-Break Remix)
http://www.youtube.com/watch?v=sAKE7eAgV2w

9. Where can we catch you next? Any upcoming shows?
Here's my current schedule:

2/17 @ FLUXX w/ Above & Beyond (San Diego, CA)
3/4 @ Boudoir (San Diego, CA)
4/9 @ AVEC w/ Josh Silver (Orange County, CA)


10. What's the best piece of advice someone ever gave you?
"Focus on what you are passionate about."

11. Do you have any advice for DJs just starting out?
Try to get decent equipment that will last you a while. The top of the line is not necessary, but get something that will keep you interested, and is still considered a professional grade. If you are truly passionate about it, never give up. Don't be afraid of new technology after you start to learn.. We are in such a fast paced technological world, that if you don't stay up with the new hardware/software, you'll get left behind. Always strive to get better.


12. Where can people listen to your music online?
The best place to see a "snapshot" of my music is http://www.facebook.com/cowboymikemusic. Or, you can link to any of my social networking sites by going to http://www.djcowboymike.com.

To purchase any of my original tracks / remixes, they can be found by doing an artist search for "Cowboy Mike" at http://www.beatport.com.

13. Anything else you'd like to add?
I want to give a shout out to Eventvibe / Tim Ortiz for always bringing the best acts and throwing the best shows in San Diego! Also, please check out http://www.vinylizemanagement.com for booking information. Thank you for having me!

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

There's no doubt that bands in Los Angeles are a dime a dozen, just like the number of actors and actresses in Hollywood. The bottom line is, some make it and some don't. Today, we're introducing IMMUNE, a band that is making waves in L.A. and has already performed at Ozzfest. Immune is comprised of front man/guitarist Robert Shulze, guitarist Mike Longworth, drummer Johnny Skaare and bassist Drew Worsley. We recently caught up with the band as they discussed their goals, current projects and what they do when they're not working on music.

Front man Robert Schulze

Get to know Immune and their music:


1. How'd you decide on the band's name?
We were brainstorming band name ideas and Rob was explaining that one of his suggestions meant we were "immune" to something. Our drummer at the time said, "Why not just use Immune?" He obviously had a valid point. Having a marketable band name has made us more appealing to promoters, which helped us get booked to play last summer's Ozzfest and Mayhem Festival with Korn and Rob Zombie. It also attracted the attention of Seth von Paulus, who recently signed us to a production deal.


2. How did you all meet and how did you develop your sound? I know you guys moved to Los Angeles from Rhode Island. How’s L.A. treating you so far?
Immune started as a trio in Providence, RI when Rob moved there after attending Berklee College of Music in Boston. The band went through a few lineup changes before deciding to head for Los Angeles. Mike and Johnny were already living in L.A. and they had played together with Rob in a different band on the east coast, so when we needed to replace our drummer and lead guitarist it worked out perfectly. Drew is originally from Virginia and was introduced to us by a promoter. He was the first person we called when it was time to find a new bassist.

Our sound has developed as a result of a lot of rehearsals and shows and plenty of trial and error. We each have different influences and different bands we like but we are all on the same page as far as wanting to write great songs while creating a unique sound and style. LA has been great to us so far - the weather is amazing and as a band in LA you are surrounded by some of the best and most famous venues in the world and most of the music industry has offices or headquarters here. There is a lot of competition in this city and it helps motivate and inspire us. You also never know who you might meet and be able to network with because so many musicians, producers and other industry types live here.

3. Are you guys working on any projects at the moment?
Yes! We've started pre-production for our new record with Seth von Paulus. Seth is an amazing producer and musician - he has made great albums with Crash Kings, Speedbuggy and many others and he works closely with Linda Perry. We plan to start recording as soon as possible and the album will be done by early summer.

We're also filming a great music video for our next single and we've been shooting at several locations in Los Angeles, Beverly Hills and Hollywood. The video will be ready when the record is finished and we're looking forward to releasing them simultaneously.

4. Where can fans catch you guys live? Any tours/shows coming up?
We love playing House of Blues Sunset Strip and we've appeared just about everywhere in Los Angeles and throughout southern California as well as in San Bernardino for Ozzfest and Mayhem Festival. At the moment we are completely focused on making a great record, but once the album is finished we'll be announcing new shows and tour dates.

Drew Worsley

5. Are there any bands you admire and wish to work with?
Rob: John Fogerty/Creedence Clearwater Revival, Roger Waters/David Gilmour/Pink Floyd, AC/DC, U2, Linkin Park and Avenged Sevenfold.

Johnny: Metallica.

Drew: King's X, Sevendust, Alice in Chains, and Soundgarden.

Mike: Rush. I'm obsessed with them right now. As far as a more current band, I'd love to work with Jimmy Eat World. I enjoy all of their songs.

6. What inspires your sound?
Rob: Mortality, the world around us and our place in it, the human race and its ability to both create and destroy, family, friends, love, hate and anything and everything else in between.

Johnny: The process of creating our music inspires me.

Drew: Life in general.

Mike: Anything that moves me at the time.

Mike Longworth

7. What are your musical goals and what lessons have you learned so far?
Rob:
Goals - To achieve and maintain a high level of consistency with the quality of our songs and our live shows and to play at La Scala, the famous opera house in Milan, Italy. I'm not sure if a rock band has ever played there before.
Lessons - Never insult the intelligence of your fans and always treat them with respect. Following trends or cutting corners might pay off in the short term but it's not the best way to build a career that lasts.

Johnny:
Goals - To sound better live than we do on our records.
Lessons - When it comes to playing drums in a rock band, sometimes less is more. Let the beats and the fills be defined by the song, not the other way around.

Drew:
Goals - To keep breaking new ground and continue growing as musicians.
Lessons - You never know how circumstances might change or situations might reverse themselves.

Mike:
Goals - I'm really working on being a great engineer. I love getting tones and putting mics in front of things. I learned a lot from working with my friend Lewis Richards, who recently worked on the Dirty Heads hit "Lay Me Down". When I'm not creating or performing music I've always loved working in studios, so I think that's something I'll continue to be interested in.
Lessons - Great songs are timeless. I think every musician wants to write that one song which lives on after they are gone.

Johnny Skaare

8. What's the best piece of advice someone ever gave you? (If every band member could answer, that'd be great).
Rob: Be willing and able to listen to people who are more accomplished and successful than you are.

Johnny: Be cool and friendly to everyone all the time. In this industry you never know who you are interacting with.

Drew: If you move around too much while playing bass at a smooth jazz gig the audience will think you can't play.

Mike: Learn to play other people's songs. It really helps you develop as a songwriter and it gives you a lot to draw from creatively.


9. What do you guys do when you're not making music?
Rob: I love to read, watch movies, work out and spend time with friends and family.

Johnny: I am a post production editor for reality TV and a ceramic jewelry artist.

Drew: I think about making music and I drink a lot of coffee.

Mike: I like fiddling with guitars and boutique amps so in a way I'm always making some kind of music.


10. Anything else you'd like to add?
Thank you for interviewing us! We really appreciate it and we're looking forward to a great 2011. Check out Immune on Facebook, MySpace, Twitter and YouTube because we'll be posting pictures, videos and updates from the studio as the songs on our upcoming record become a finished product.

We also want to thank Shane Daniels and Dan Mast of Tempest Freerunning.

For more information, visit:
facebook.com/pages/Immune/309731665421
myspace.com/immunerock
twitter.com/immunerock
youtube.com/immuneca

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

Appearances were made by Heather Graham, Fran Drescher, Rancid's Tim Armstrong, Grammy Award winning Sound Engineer Gavin Lurssen; Songwriter Itaall Shur (Rob Thomas/ Santana's "Smooth"); ReverbNation's Michael Doernberg; and Leading Executives from Pandora, MySpace Music, Atlantic Records; J Records; Geffen Records; BigChampagne, Discmakers/CD Baby; OurStage; TAG Strategic; Bandzoogle; GigsWiz plus key new music technology companies, entrepreneurs, artists, labels, music services, venture capitalists, ad agencies and more.



New Music Seminar continues to bring together leaders from across the front edges of music, technology and beyond to speak and share ideas during a multi-day networking and educational extravaganza.

Check out our favorite images from the event:

Fran Drescher

TinaWorldHQ.com

The Little Death

Moby

Of Verona

Jessie and the Toy Boys

Jessie and the Toy Boys

DJ Blaqstarr

Did you attend this event? Tag yourself in our Facebook Fan Page!

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena

Groove Armada

In celebration of electronic music duo Groove Armada's Grammy nomination, OM Records put together one of the best parties at the Supperclub in Hollywood Saturday night. The event featured KCRW's Jason Bentley, Dirty Vegas and the duo of the hour, Groove Armada. The Grammy weekend kick-off party consisted of all-night fist pumps, sexy acrobats dropping from the ceiling and non-stop bottle popping. If you missed out on the event, Disarray Magazine’s got your coverage hook-up.


Upon arrival, the venue was empty at around 9pm and as it started to fill, we saw men in suits wearing running shoes. (picture Michael Scott, of The Office). The vibe inside the Supperclub was that of a corporate holiday party. You know, the ones where everyone’s nervous at first, until they get a few drinks in and then everyone feels comfortable mingling. Was this going to get better, we wondered? Well, we should have been tipped off by the running shoes.

Little did we know, men in suits and women dressed to the nines could party hard, harder than us on any given New Year’s Eve extravaganza. Bottom line: good music inspires fun and the party went from something corporate to a night of dancing and debauchery.

Everyone in attendance was there to celebrate Grammy nominated Groove Armada, which consists of Andy Cato and Tom Findlay. The duo started the group in the mid-90’s. Before Groove Armada took the stage, Jason Bentley warmed up the audience. Unfortunately, the sound system cut off a few times but the crowd cheered anyway. Then, Dirty Vegas took the stage.



Check out Dirty Vegas’ live performance of “Days Go By,” followed by “Sweet Dreams.” Footage filmed with our MinoHD Flip Video Camera:




Dirty Vegas kept the party pumping with progressive beats coupled with acrobats:



Next was Groove Armada, who really got the party going with music synced with laser light shows reminiscent of a rave, minus sweaty teens rolling on “you know what.”



To see what you missed, check out our live footage:





Were you at this event? Find your photos on our Facebook Fan Page:



Overall, the event was a huge success and the music, the acrobats, the lights and the crowd contributed to a great event.

For more information on Groove Armada, visit:
www.groovearmada.com
www.myspace.com/groovearmada
www.facebook.com/grooveardmada
www.twitter.com/groovearmada
www.msopr.com/?q=node/6025
www.om-records.com

For more information about Dirty Vegas, visit:
www.dirtyvegas.com
www.myspace.com/dirtyvegas

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About the Author

Formerly an editor and writer at Citysearch, The Examiner, LA Youth Newspaper and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of Disarray Magazine.
Questions, comments or suggestions? Contact Christy@disarraymagazine.com
Twitter.com/ChristyBuena