We've pulled together the latest digital, social and content marketing tips from the past few days. Learn why it's important for your website to be mobile-friendly and responsive, learn the social media marketing industry trends of this year (thanks to Social Media Examiner's Michael Stelzner). Learn which platforms are the most popular, how to measure social ROI, and learn a few social tactics. If your website gets 10k daily pageviews and 500 monthly transactions, you'll want to learn why you should be leveraging Google Analytics' smart list for re-targeting. Keep reading below to learn a few tactics and improve your overall content plan.
Go Mobile and Responsive Or Go Home!
Why should your site be responsive and mobile-friendly? Well, you don't want to be punished by #mobilegeddon and besides, nowadays search engines prefer responsive sites. Luckily for you, if your site is responsive, you'll spend less time formatting it for different device types.
Author: Dayna Rothman The evolution of search puts Google's latest algorithm into perspective-the internet is expanding and the need for ranking is crucial. And businesses need to go mobile real fast, or they risk losing out. A great place to start with your mobile marketing is responsive design for your website.
2015 Social Media Marketing Industry Report
Did you know those who've spent two years working on a social strategy for their brand improved their sales? Did you know those who spent half a week executing a social plan improved their sales? Did you know Youtube and G+ are the most popular platforms with Twitter and Snapchat increasing in usage? Learn more from the Social Marketing Industry Report via Social Media Examiner.
Do you wonder how your peers are using social media. Wondering if you should focus on Pinterest, Instagram or SlideShare. This industry report also shows you which social tactics are most [ ] This post 2015 Social Media Marketing Industry Report first appeared on Social Media Examiner. Social Media Examiner - Your Guide to the Social Media Jungle.
Why You Should Be Using Google Analytics Smart Lists For Remarketing
Make sure to leverage Google Analytics Smart Lists for remarketing, especially if you get 10k daily pageviews and 500 monthly transactions.
Almost to this date last year, I wrote a blog on the Periscopix website detailing what Google Analytics Smart Lists were. A Smart List is a type of remarketing list that Google creates for you based on your conversion data in Google Analytics. Image and text ads were split out into separate ad ...
How To Use Partnerships To Accelerate Your Content Marketing Initiatives
Leverage content marketing partnerships to increase your promotions and get more eyeballs on your content. The more people share your content, the more you'll get links back to your site. Why not leverage your partner's audience and vice versa?
So, your organization has finally decided to invest in content marketing, and you’ve put a great deal of effort into getting your content marketing initiative(s) off the ground. There are two main reasons: My article on Search Engine Land today explores the benefits of content partnerships in depth and discusses how you can get started.
Why Do We Follow Brands on Social Media?
Certainly it won't surprise you to acknowledge how it has managed to drag the statistics of the usage of social networking to a rough figure of 37 minutes a day in an average Americans life. The general business-to-business marketers invest 83% in increasing brand exposure, 69% to increase web traffic and 65% to gain market exposure. Over 70% of business-to-consumer marketers have acquired their customers through Facebook.
5 Effective Positioning Techniques for the Non-Salesy Entrepreneur
Someone asked you about your business and once again, you didn’t have a compelling answer for them. The best you could do was just stammer out a weak description of the product or service your company offers. When you’re introducing your business, it’s not time to talk about the products or services that your company offers.