Skip to main content

74 Percent of Millenials & Gen Z Are Tired of Brands Shouting at Them



 A study of 2,000 consumers across generations, from Gen Z to Baby Boomers, finds 74 percent of millennials (20-39) and Gen Z (16-19) object to being targeted by brands in their social media feeds. In fact, 56 percent of these digital natives report cutting back or actually stopping use of social media sites entirely due to advertisements in their news feed. [click to Tweet]
Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but it appears many may be missing the mark according to a new Harris Poll conducted on behalf of Lithium Technologies. Results reveal that direct targeting on social via ads can actually lose you customers, and that a far more effective method of reaching today's digital generations is to be present on the channels they frequent, and let them seek you out. An infographic highlighting the study findings is here:http://www.lithium.com/pdfs/infographic/lithium_extreme_expectations_study.pdf
"Pushing out ads on social media is the surest way for brands to alienate consumers, especially the younger generations who make up more than 50 percent of the population," said Rob Tarkoff, President and CEO of Lithium Technologies. "That's a lot of purchasing power, and it's only going to grow as these generations reach their prime spending years. The promise of social technologies has always been about connecting people, not shouting at them, and the brands that don't do this risk their very existence."
"I go on social media to see and know what my friends are doing. I don't want to see ads clutter my news feed. If I'm interested in a product or service, I know where to look," said 23-year-old recent graduate, Mallory Benham. "Social media is a place for us to connect with our friends, not be attacked by advertisements."
Today's younger consumers, raised almost entirely in the digital era, are much more likely to trust information they seek out themselves – whether on blogs, websites or online communities. The survey indicates where younger and older generations place their trust in online sources.

Where's the Trust?

Source
Younger Generations ( Gen Z and millennials)
Older Generations (Gen X and Baby Boomers)
Online sites with Product Reviews  (e.g., Amazon, Yelp)
85%
66%
Company/Manufacturer web sites
66%
44%
Communities of like-minded individuals (e.g., chat rooms, forums, user groups)
65%
44%
People they follow online
57%
31%
Social networks (e.g., Facebook, Twitter)
53%
29%
Celebrity endorsements
40%
28%
Trust in online sources is fairly strong across generations but the results show that the younger, digital natives tend to place more trust in them – something brands need to bear in mind as millennials and Gen Z mature.
Millennials and Gen Z comprise over 50 percent of the population (Goldman Sachsi), so meeting their expectations should be of utmost importance to brands. When millennials reach out online, 79 percent of them expect a response back within the same day, compared to only 73 percent for Gen X and 71 percent for Baby Boomers. Brands who are not actively responding, monitoring and engaging with their customers online stand to lose them and jeopardize brand loyalty.
"Social implies a two-way conversation and that means paying attention and participating," said Tarkoff.  "Brands who break that contract are going to lose a generation of customers."



About the Editor

Formerly an editor at Demand Media, writer at Citysearch, The Examiner and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of DisarrayMAG. 

When she's not running Disarray, she's consulting for Tigerlily Consultants, helping businesses with their content marketing and social media strategies. 

Popular posts from this blog

2017 EXXXOTICA Expo Dates and Locations Announced

Riding high off its most successful event to date in Edison, New Jersey, the EXXXOTICA Expo presented by MyFreeCams is already looking forward to 2017 with a trio of events planned around the country. In addition to its longstanding shows in Chicago and New Jersey, the show’s producers are pinning a new city on its map — Denver, Colorado for EXXXOTICA Mile High.

EXXXOTICA’s debut in the Rocky Mountains has been in the works for years, and event organizers couldn’t be more excited to bring the show to Denver. The 2017 show schedule kicks off in grand style with EXXXOTICA Mile High, March 31 through April 2, 2017. The show will be taking place as a full hotel takeover at the Crowne Plaza Denver Airport Convention Center.
With nearly 100,000 square feet of exhibition and breakout space, EXXXOTICA Mile High will not only feature hundreds of exhibitors and the top stars in adult, as well as seminars and performers, but the hotel will be transformed into the hottest hotel in the country wi…

CAM4 To Sponsor The Ms. EXXXOTICA 2017 Competition

EXXXOTICA, the nation’s largest event dedicated to love and sex, just announced that webcam portal CAM4 has signed on as a show sponsor for 2017. CAM4 will be sponsoring and presenting one of the expo’s most popular events, as well as one of its newest initiatives for EXXXOTICA Chicago in June and EXXXOTICA New Jersey in November.
Developed as a community with a focus on social networking, CAM4 is much more than a traditional webcam site, and they are now the presenting sponsor of SW!TCH, EXXXOTICA’s LGBT showcase. SW!TCH made its debut at EXXXOTICA New Jersey in 2016 as the show continued its efforts to be completely inclusive. SW!TCH was created as a means for LGBT vendors, talent, and performers to become part of the EXXXOTICA family. SW!TCH will continue to grow in 2017, and with CAM4 as the presenting sponsor, their booth will be the anchor of the showcase that will feature seminars, events, vendors, talent, and broadcasters catering to LGBT attendees.
“CAM4 is extremely excited…

Summer Survival: Pick the Most Breathable Fabrics

Summer is inching closer, and while we're all psyched for the perpetually warm weather ahead after a tough winter, pretty soon it's inevitable that the heat, humidity and summer sun will leave us feeling, well, less than fresh.

Chrissy Volk, wardrobe consultant for Adahlia Volk has put together a cheat-sheet for navigating through the best, most breatheable fabrics for the season. Who ever looks at clothing "ingredient" listings on the tag - well, this season think of it as your guide to "cool."

SUMMER FABRIC "INGREDIENTS"

DENIM
COTTON + STRETCH = CUTE BUTT: Cotton jeans are the lightest for summer because they are airy and breathable, however, jeans with a small content of stretch are the most flattering. They will move with your body and it’s movements.BEST DENIM BLENDS: Chrissy suggests denim with a high cotton content, and small synthetic content. A jean with either a 98% cotton/2% lycra or 96 % cotton/4% Lycra fabric, is a good combination. J…

2015 AVN Adult Entertainment Expo Fan Ticket Packages Now On Sale

Fan tickets are now available for the 2015 AVN Adult Entertainment Expo (AEE). New this year, fans will have access to four full days of unbridled debauchery, boogying with smoking hot roller-girls, and coming face-to-face with their favorite pornstar at the largest adult entertainment tradeshow in the world. New ticketing options have been added, including the highly coveted Private Suite Pass, show organizers announced today. AEE will take place January 21-24, 2015 at the world famous Hard Rock Hotel & Casino Las Vegas, NV. To purchase fan tickets, please visit http://fan.adultentertainmentexpo.com/.

Fan registrants will have the opportunity to attend four full days of the sexiest adult expo in the industry, including extended show hours until 8 PM on Thursday and Friday. Fans are invited to attend the opening night disco party held on the AEE show floor on Wednesday, January 21, 2015. The opening night festivities will be opened until 10 p.m.

For the first time, AEE offers fan…

Live Review: Diddy's Grammy After-Party at the Playboy Mansion

Diddy's Grammy after-party at the Playboy Mansion was a star-studded affair on Sunday as Chris Brown, Too Short, Busta Rhymes, Paris Hilton, Jenny McCarthy, Wilmer Valderrama and Sebastian Bach, among others were in attendance. Party-goers who paid anywhere between $1,500 and $50,000 were able to enjoy a live fashion show, live music, DJ, open bar, buffet and rub elbows with Playboy Playmates. Hugh Hefner was even awarded, "Humanitarian of the Year" for his commitment to helping charities and those in need.

The party created a buzz before it even began with VIP "Fame at the Mansion" Monster Cabana tickets selling for $50,000, as reported by TMZ. A portion of the proceeds from the event went towards the Angelwish Foundation.

Check out our full coverage photos from inside the mansion in our slide show:



Before the fashion show, a silent auction was held benefiting the Angelwish Foundation. Items included autographed jerseys, paintings, Lakers memorabilia, autograp…