Skip to main content

Hailey Baldwin Will Release her own Cosmetics Range with Australian Brand ModelCo




Iconic Australian beauty brand ModelCo, renowned for its glamourous celebrity ambassadors, has snapped up the hottest "IT" girl and model of the moment, Hailey Baldwin as its latest muse. The uber cool celebrity daughter of actor Stephen Baldwin will release her ownHailey Baldwin for ModelCo colour cosmetics product range which she designed in collaboration with ModelCo CEO and Founder Shelley Barrett. Hailey will be in Sydney in November 2016 to launch the high end 'limited edition cosmetic collection' for ModelCo which will be available exclusively on ModelCo's online storewww.modelcocosmetics.com and through retailer Mecca Maxima. In a bold move, Hailey has launched #thebeautysquad to build on the hype of the up-coming collection.
"The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas" said Hailey Baldwin.
Hailey's signing is a signature ModelCo move for the brand which has an impressive list of past ModelCo ambassadors including Aussie Icon Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recentlyRosie Huntington-Whiteley. ModelCo Founder and CEO Shelley Barrett, a former model agent, prides herself on identifying up and coming talent that will resonate with her customers:
"Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey's fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand."
Reaching the 15 year milestone in 2016, ModelCo continues to evolve as a multifaceted beauty brand with global appeal and new innovations across all three ModelCo beauty categories -- self-tanning, natural skincare and colour cosmetics.
Customers will be lining up to pre-register for the limited edition, Hailey Baldwin for ModelCo collection at:www.modelcocosmetics.com




About the Editor

Formerly an editor at Demand Media, writer at Citysearch, The Examiner and proofreader at The Los Angeles Daily News, Christy Buena decided to start Disarray Magazine because she missed writing what she wanted. From hiring writers, to contacting publicists and making assignments, Christy is responsible for the editorial strategy of DisarrayMAG. 

When she's not running Disarray, she's consulting for Tigerlily Consultants, helping businesses with their content marketing and social media strategies. 

Popular posts from this blog

2017 EXXXOTICA Expo Dates and Locations Announced

Riding high off its most successful event to date in Edison, New Jersey, the EXXXOTICA Expo presented by MyFreeCams is already looking forward to 2017 with a trio of events planned around the country. In addition to its longstanding shows in Chicago and New Jersey, the show’s producers are pinning a new city on its map — Denver, Colorado for EXXXOTICA Mile High.


EXXXOTICA’s debut in the Rocky Mountains has been in the works for years, and event organizers couldn’t be more excited to bring the show to Denver. The 2017 show schedule kicks off in grand style with EXXXOTICA Mile High, March 31 through April 2, 2017. The show will be taking place as a full hotel takeover at the Crowne Plaza Denver Airport Convention Center.
With nearly 100,000 square feet of exhibition and breakout space, EXXXOTICA Mile High will not only feature hundreds of exhibitors and the top stars in adult, as well as seminars and performers, but the hotel will be transformed into the hottest hotel in the country wi…

BEAUTIFUL RIGHTS Gives Women’s Rights Some Real Lip Service

Beautiful Rights is here to give women’s rights some real lip service. This new, cause-driven makeup initiative, founded by renowned makeup artist and product developer, Kristen Therese Leonard, was created to ensure that women’s rights continue to be given their share of voice in our country’s future.

As we enter into 2017, real concerns regarding women’s rights are upon us. Beautiful Rights was created to remind every woman to speak up, and that the responsibility lies within each of us to protect the rights we’ve fought so hard to acquire.

Beautiful Rights will promote women’s rights by donating 20% of all sales (not profits) to organizations that support our causes, such as Planned Parenthood, the ACLU, Emily’s List, Lambda Legal and Legal Momentum. The 20% contribution is set as a reminder of the fact that women in the U.S. still get paid 20% less than men for doing the same work.

Not only will Beautiful Rights fuel great initiatives, it will also provide women with top-of-line…

Sword Art Online the Movie -Ordinal Scale Releases March 9, 2017

Aniplex of America Inc. announced today that the nationwide release of the highly anticipated feature film Sword Art Online the Movie -Ordinal Scale- will take place on March 9, 2017. Details on theater locations and tickets for the nationwide release will be announced at a later date on the official homepage (www.sao-movie.net/us). Sword Art Online the Movie -Ordinal Scale- will be distributed by ELEVEN ARTS in the original Japanese audio with English subtitles.
About Sword Art Online: The animated TV series Sword Art Online is based on author Reki Kawahara’s light novel in which the protagonist Kirito fights to survive in the mysterious next-gen VRMMORPG called “Sword Art Online.”
Since the first volume of the novel was published in April 2009, the series has proved extremely popular, with cumulative sales exceeding 12.5 million units in Japan and 19 million worldwide, spawning two TV anime adaptations, video games, comic books, and merchandise.
Story of Sword Art Online the Movie -O…